Uber 15-second system deemed unsafe distraction to drivers in US
In December 2014, the New York Times reported on concerns regarding the manner in which the Uber's app notifies drivers about new fares. When a customer makes a request, drivers are notified on an official Uber mobile app and provided information about where the customer is; in order to accept the request, the driver has approximately 15 seconds to tap their phone to accept the fare. An Uber driver reported that drivers can be temporarily suspended for ignoring these requests. Deborah Hersman of the National Transportation Safety Board criticized the 15-second system, saying that it presents a significant distraction to drivers, as drivers are financially motivated to respond to fares while driving. In response, Uber has stated that the app "was designed with safety in mind," and that drivers are not required to physically look at the device to accept a fare.